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Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release : 13 November 2017
GET THIS BOOKAdvertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from

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Retail Advertising and Promotion

Retail Advertising and Promotion
  • Author : Jay Diamond
  • Publisher : Fairchild Books
  • Release : 17 March 2011
GET THIS BOOKRetail Advertising and Promotion

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also

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Advertising, Promotion, and New Media

Advertising, Promotion, and New Media
  • Author : Marla R. Stafford,Ronald J. Faber
  • Publisher : Routledge
  • Release : 26 March 2015
GET THIS BOOKAdvertising, Promotion, and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames,

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Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release : 27 January 2021
GET THIS BOOKAdvertising and Promotion

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
  • Author : Michael Belch,George Belch
  • Publisher : McGraw-Hill Education
  • Release : 25 January 2011
GET THIS BOOKAdvertising and Promotion: An Integrated Marketing Communications Perspective

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the

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Advertising and Promotion

Advertising and Promotion
  • Author : Dr. Chris Hackley
  • Publisher : SAGE
  • Release : 26 January 2005
GET THIS BOOKAdvertising and Promotion

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover

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Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley
  • Publisher : SAGE
  • Release : 15 February 2010
GET THIS BOOKAdvertising and Promotion

'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, UniversitĂ  della Svizzera Italiana, Lugano, Switzerland and Aston Business

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Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion
  • Author : George E Belch
  • Publisher : McGraw-Hill Education
  • Release : 08 March 2017
GET THIS BOOKLoose Leaf for Advertising and Promotion

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising,

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