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Tested Advertising Methods

Tested Advertising Methods
  • Author : John Caples
  • Publsiher : Prentice Hall Direct
  • Release : 17 October 1997
  • ISBN : 9780132446099
  • Pages : 278 pages
  • Rating : 4/5 from 3 ratings
GET THIS BOOKTested Advertising Methods

Summary:
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


Tested Advertising Methods

Tested Advertising Methods
  • Author : John Caples,Fred E. Hahn
  • Publisher : Prentice Hall Direct
  • Release : 17 October 1997
GET THIS BOOKTested Advertising Methods

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose

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The Advertising Concept Book (First

The Advertising Concept Book (First
  • Author : Pete Barry
  • Publisher : Thames & Hudson
  • Release : 01 August 2016
GET THIS BOOKThe Advertising Concept Book (First

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry

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Ogilvy on Advertising

Ogilvy on Advertising
  • Author : David Ogilvy
  • Publisher : Vintage
  • Release : 11 September 2013
GET THIS BOOKOgilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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Seducing the Subconscious

Seducing the Subconscious
  • Author : Robert Heath
  • Publisher : John Wiley & Sons
  • Release : 09 April 2012
GET THIS BOOKSeducing the Subconscious

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.

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Strategic Advertising Management

Strategic Advertising Management
  • Author : Richard Rosenbaum-Elliott
  • Publisher : Anonim
  • Release : 03 January 2021
GET THIS BOOKStrategic Advertising Management

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising
  • Author : Perry Marshall,Keith Krance,Thomas Meloche
  • Publisher : Ultimate Series
  • Release : 17 October 2021
GET THIS BOOKUltimate Guide to Facebook Advertising

Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

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The Psychology of Advertising

The Psychology of Advertising
  • Author : Bob M. Fennis,Wolfgang Stroebe
  • Publisher : Psychology Press
  • Release : 12 July 2010
GET THIS BOOKThe Psychology of Advertising

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed

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Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising
  • Author : D F du Plessis
  • Publisher : Juta and Company Ltd
  • Release : 17 October 2021
GET THIS BOOKIntroduction to Public Relations and Advertising

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable

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Advertising to Children in China

Advertising to Children in China
  • Author : Kara K. W. Chan,Kara Chan,James U. McNeal
  • Publisher : Chinese University Press
  • Release : 17 October 2021
GET THIS BOOKAdvertising to Children in China

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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The Advertising Concept Book

The Advertising Concept Book
  • Author : Pete Barry
  • Publisher : Anonim
  • Release : 17 October 2021
GET THIS BOOKThe Advertising Concept Book

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone

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Innovation in Branding and Advertising Communication

Innovation in Branding and Advertising Communication
  • Author : Lluís Mas-Manchón
  • Publisher : Routledge
  • Release : 08 October 2020
GET THIS BOOKInnovation in Branding and Advertising Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and

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