• Home
  • Introduction to Advertising

Introduction to Advertising

Introduction to Advertising
  • Author : Emmanuel Mogaji
  • Publsiher : Routledge
  • Release : 30 May 2021
  • ISBN : 1000384748
  • Pages : 308 pages
  • Rating : 5/5 from 1 ratings
GET THIS BOOKIntroduction to Advertising

Summary:
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.


Introduction to Advertising

Introduction to Advertising
  • Author : Emmanuel Mogaji
  • Publisher : Routledge
  • Release : 30 May 2021
GET THIS BOOKIntroduction to Advertising

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed,

Book Introduction to Advertising PDF Download/ Read Online


The Advertising Concept Book

The Advertising Concept Book
  • Author : Pete Barry
  • Publisher : Anonim
  • Release : 19 May 2022
GET THIS BOOKThe Advertising Concept Book

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone

Book The Advertising Concept Book PDF Download/ Read Online


Buy This Book

Buy This Book
  • Author : Mica Nava,Andrew Blake,Iain MacRury,Barry Richards
  • Publisher : Routledge
  • Release : 05 November 2013
GET THIS BOOKBuy This Book

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in

Book Buy This Book PDF Download/ Read Online


Advertising Management

Advertising Management
  • Author : C. L. Tyagi,Arun Kumar
  • Publisher : Atlantic Publishers & Dist
  • Release : 19 May 2022
GET THIS BOOKAdvertising Management

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear

Book Advertising Management PDF Download/ Read Online


Ogilvy on Advertising

Ogilvy on Advertising
  • Author : David Ogilvy
  • Publisher : Vintage
  • Release : 11 September 2013
GET THIS BOOKOgilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Book Ogilvy on Advertising PDF Download/ Read Online


Mass Media Advertising

Mass Media Advertising
  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release : 19 May 1999
GET THIS BOOKMass Media Advertising

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School

Book Mass Media Advertising PDF Download/ Read Online


The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising
  • Author : James R. Ogden,Scott Rarick
  • Publisher : ABC-CLIO
  • Release : 19 May 2022
GET THIS BOOKThe Entrepreneur's Guide to Advertising

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Book The Entrepreneur's Guide to Advertising PDF Download/ Read Online



Advertising Principles and Practice

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release : 19 May 2022
GET THIS BOOKAdvertising Principles and Practice

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Book Advertising Principles and Practice PDF Download/ Read Online






Advanced Introduction to Advertising

Advanced Introduction to Advertising
  • Author : De Pelsmacker, Patrick
  • Publisher : Edward Elgar Publishing
  • Release : 21 January 2022
GET THIS BOOKAdvanced Introduction to Advertising

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Book Advanced Introduction to Advertising PDF Download/ Read Online


Programmatic Advertising

Programmatic Advertising
  • Author : Oliver Busch
  • Publisher : Springer
  • Release : 26 November 2015
GET THIS BOOKProgrammatic Advertising

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/

Book Programmatic Advertising PDF Download/ Read Online