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Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang
  • Publsiher : Elsevier
  • Release : 23 November 2013
  • ISBN : 0124115047
  • Pages : 224 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

Summary:
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking


Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang,Feiyue Wang
  • Publisher : Elsevier
  • Release : 23 November 2013
GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors

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Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions
  • Author : Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash
  • Publisher : Springer Science & Business Media
  • Release : 03 April 2009
GET THIS BOOKGame Theoretic Problems in Network Economics and Mechanism Design Solutions

This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

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Algorithms and Computation

Algorithms and Computation
  • Author : Leizhen Cai,Siu-Wing Cheng,Tak-Wah Lam
  • Publisher : Springer
  • Release : 12 December 2013
GET THIS BOOKAlgorithms and Computation

This book constitutes the refereed proceedings of the 24th International Symposium on Algorithms and Computation, ISAAC 2013, held in Hong Kong, China in December 2013. The 67 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 177 submissions for inclusion in the book. The focus of the volume in on the following topics: computation geometry, pattern matching, computational complexity, internet and social network algorithms, graph theory and algorithms, scheduling algorithms, fixed-parameter tractable algorithms, algorithms and data structures, algorithmic game

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Information Technology in Environmental Engineering

Information Technology in Environmental Engineering
  • Author : Burkhardt Funk,Peter Niemeyer,Jorge Marx Gómez
  • Publisher : Springer Science & Business Media
  • Release : 14 September 2013
GET THIS BOOKInformation Technology in Environmental Engineering

Information technologies have evolved to an enabling science for natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Computing plays a significant role in the every day practices of environmental engineers, natural scientists, economists, and social scientists. The complexity of natural phenomena requires interdisciplinary approaches, where computing science offers the infrastructure for environmental data collection and management, scientific simulations, decision support, documentation and reporting. Ecology, environmental engineering and natural resource management comprise an excellent real-world testbed

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Approximation, Randomization and Combinatorial Optimization. Algorithms and Techniques

Approximation, Randomization and Combinatorial Optimization. Algorithms and Techniques
  • Author : Ashish Goel,Klaus Jansen,José Rolim,Ronitt Rubinfeld
  • Publisher : Springer
  • Release : 28 August 2008
GET THIS BOOKApproximation, Randomization and Combinatorial Optimization. Algorithms and Techniques

This volume contains the papers presented at the 11th International Wo- shop on Approximation Algorithms for Combinatorial Optimization Problems (APPROX 2008) and the 12th International Workshop on Randomization and Computation (RANDOM 2008), which took place concurrently at the MIT (M- sachusetts Institute of Technology) in Boston, USA, during August 25–27, 2008. APPROX focuses on algorithmic and complexity issues surrounding the development of e?cient approximate solutions to computationally di?cult problems, and was the 11th in the series after Aalborg (1998), Berkeley (1999), Saarbru ̈cken (2000), Berkeley (2001),

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Encyclopedia of Algorithms

Encyclopedia of Algorithms
  • Author : Ming-Yang Kao
  • Publisher : Springer Science & Business Media
  • Release : 06 August 2008
GET THIS BOOKEncyclopedia of Algorithms

One of Springer’s renowned Major Reference Works, this awesome achievement provides a comprehensive set of solutions to important algorithmic problems for students and researchers interested in quickly locating useful information. This first edition of the reference focuses on high-impact solutions from the most recent decade, while later editions will widen the scope of the work. All entries have been written by experts, while links to Internet sites that outline their research work are provided. The entries have all been

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Advanced Data Mining and Applications

Advanced Data Mining and Applications
  • Author : Gao Cong,Wen-Chih Peng,Wei Emma Zhang,Chengliang Li,Aixin Sun
  • Publisher : Springer
  • Release : 30 October 2017
GET THIS BOOKAdvanced Data Mining and Applications

This book constitutes the refereed proceedings of the 13th International Conference on Advanced Data Mining and Applications, ADMA 2017, held in Singapore in November 2017. The 20 full and 38 short papers presented in this volume were carefully reviewed and selected from 118 submissions. The papers were organized in topical sections named: database and distributed machine learning; recommender system; social network and social media; machine learning; classification and clustering methods; behavior modeling and user profiling; bioinformatics and medical data analysis; spatio-temporal data; natural language processing

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Information Retrieval Technology

Information Retrieval Technology
  • Author : Yuexian Hou,Jian-Yun Nie,Le Sun,Bo Wang,Peng Zhang
  • Publisher : Springer Science & Business Media
  • Release : 06 December 2012
GET THIS BOOKInformation Retrieval Technology

This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.

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Proceedings of the Twenty-third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference



Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World
  • Author : Saibal Ray,Shuya Yin
  • Publisher : Springer Nature
  • Release : 14 December 2019
GET THIS BOOKChannel Strategies and Marketing Mix in a Connected World

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies

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Algorithmic Aspects in Information and Management

Algorithmic Aspects in Information and Management
  • Author : Andrew Goldberg,Yunhong Zhou
  • Publisher : Springer Science & Business Media
  • Release : 25 May 2009
GET THIS BOOKAlgorithmic Aspects in Information and Management

This book constitutes the proceedings of the 5th International Conference on Algorithmic Aspects in Information Management, AAIM 2009, held in San Francisco, CA, USA, in June 2009. The 25 papers presented together with the abstracts of two invited talks were carefully reviewed and selected for inclusion in this book. While the areas of information management and management science are full of algorithmic challenges, the proliferation of data (Internet, biology, finance etc) has called for the design of efficient and scalable algorithms and data

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Performance Modeling and Engineering

Performance Modeling and Engineering
  • Author : Zhen Liu,Cathy H. Xia
  • Publisher : Springer Science & Business Media
  • Release : 12 April 2008
GET THIS BOOKPerformance Modeling and Engineering

With the fast development of networking and software technologies, information processing infrastructure and applications have been growing at an impressive rate in both size and complexity, to such a degree that the design and development of high performance and scalable data processing systems and networks have become an ever-challenging issue. As a result, the use of performance modeling and m- surementtechniquesas a critical step in designand developmenthas becomea c- mon practice. Research and developmenton methodologyand tools of performance modeling and

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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
  • Author : Jun Wang,Zhang Weinan,Weinan Zhang,Shuai Yuan
  • Publisher : Anonim
  • Release : 13 July 2017
GET THIS BOOKDisplay Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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