• Home
  • Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi
  • Publsiher : Woodhead Publishing
  • Release : 14 November 2017
  • ISBN : 0081012608
  • Pages : 376 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKCase Studies in the Traditional Food Sector

Summary:
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry


Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing
  • Release : 14 November 2017
GET THIS BOOKCase Studies in the Traditional Food Sector

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Book Case Studies in the Traditional Food Sector PDF Download/ Read Online


Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Book Case Studies in the Beer Sector PDF Download/ Read Online


Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release : 27 November 2018
GET THIS BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Book Case Studies in the Wine Industry PDF Download/ Read Online


Consumer Science and Strategic Marketing

Consumer Science and Strategic Marketing
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing Limited
  • Release : 09 October 2017
GET THIS BOOKConsumer Science and Strategic Marketing

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Book Consumer Science and Strategic Marketing PDF Download/ Read Online


Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Book Case Studies in Food Retailing and Distribution PDF Download/ Read Online


Contemporary Issues in Business, Economics and Finance

Contemporary Issues in Business, Economics and Finance
  • Author : Simon Grima,Ercan Özen,Hakan Boz
  • Publisher : Emerald Group Publishing
  • Release : 02 September 2020
GET THIS BOOKContemporary Issues in Business, Economics and Finance

Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance. Authors contributed from the International Applied Social Science Congress, held in Turkey.

Book Contemporary Issues in Business, Economics and Finance PDF Download/ Read Online


Atmospheric Turn in Culture and Tourism

Atmospheric Turn in Culture and Tourism
  • Author : Michael Volgger,Dieter Pfister
  • Publisher : Emerald Group Publishing
  • Release : 29 November 2019
GET THIS BOOKAtmospheric Turn in Culture and Tourism

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Book Atmospheric Turn in Culture and Tourism PDF Download/ Read Online


Future Foods

Future Foods
  • Author : Rajeev Bhat
  • Publisher : Academic Press
  • Release : 04 December 2021
GET THIS BOOKFuture Foods

Future Foods: Global Trends, Opportunities, and Sustainability Challenges highlights trends and sustainability challenges along the entire agri-food supply chain. Using an interdisciplinary approach, this book addresses innovations, technological developments, state-of-the-art based research, value chain analysis, and a summary of future sustainability challenges. The book is written for food scientists, researchers, engineers, producers, and policy makers and will be a welcomed reference. Provides practical solutions for overcoming recurring sustainability challenges along the entire agri-food supply chain Highlights potential industrial opportunities and

Book Future Foods PDF Download/ Read Online


Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
  • Author : Kaur, Jasmine,Jindal, Priya,Singh, Amandeep
  • Publisher : IGI Global
  • Release : 24 June 2022
GET THIS BOOKDeveloping Relationships, Personalization, and Data Herald in Marketing 5.0

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not

Book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 PDF Download/ Read Online


Case Studies in Food Product Development

Case Studies in Food Product Development
  • Author : M Earle,R Earle
  • Publisher : Elsevier
  • Release : 18 December 2007
GET THIS BOOKCase Studies in Food Product Development

New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two

Book Case Studies in Food Product Development PDF Download/ Read Online


Successful Case Studies in the Canary Islands' Tourism Industry

Successful Case Studies in the Canary Islands' Tourism Industry
  • Author : Rosa M. Batista Canino,Teresa Aguiar Quintana
  • Publisher : Cambridge Scholars Publishing
  • Release : 21 August 2017
GET THIS BOOKSuccessful Case Studies in the Canary Islands' Tourism Industry

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human,

Book Successful Case Studies in the Canary Islands' Tourism Industry PDF Download/ Read Online


Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
  • Author : Per Pinstrup-Andersen,Fuzhi Cheng
  • Publisher : Cornell University Press
  • Release : 05 July 2018
GET THIS BOOKCase Studies in Food Policy for Developing Countries

The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental

Book Case Studies in Food Policy for Developing Countries PDF Download/ Read Online


Understanding Sport Organizations

Understanding Sport Organizations
  • Author : Trevor Slack,Terri Byers,Alex Thurston
  • Publisher : Human Kinetics
  • Release : 09 March 2020
GET THIS BOOKUnderstanding Sport Organizations

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it applies within the context of the ever-changing field of sport management. In

Book Understanding Sport Organizations PDF Download/ Read Online


Human and Animal Sensitivity

Human and Animal Sensitivity
  • Author : Fabio Napolitano
  • Publisher : MDPI
  • Release : 13 August 2019
GET THIS BOOKHuman and Animal Sensitivity

This book presents cross-discipline studies covering aspects ranging from animal science to social/consumer sciences and psychology, with the aim to collect and disseminate information promoting the continuous enhancement of animal welfare by improving stakeholders’ perception of animal welfare. Although animal welfare is about how the animals perceive the surrounding environment, the actual welfare of the animals is dependent on how the stakeholders perceive and weigh animal welfare. The stakeholders can, either directly (i.e., through stock-people interaction with the

Book Human and Animal Sensitivity PDF Download/ Read Online


Linking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China

Linking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China
  • Author : Vijay Paul Sharma,Bill Vorley,Jikun Huang,Abid Qaiyum Suleri,Larry Digal,Thomas A. Reardon
  • Publisher : Allied Publishers
  • Release : 05 May 2013
GET THIS BOOKLinking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China

This publication examines the processes and impact of market restructuring through comparative in-depth empirical case studies in selected Asian countries, namely, China,India, Indonesia, Philippines, Sri Lanka and Thailand. These countries represent both a broad geographic coverage and a range of stages of market concentration in the region. The country papers address important questions such as what determines the participation of producers in different channels, what is the impact of farmer participation on incomes and what institutional, technological, economic and

Book Linking Smallholder Producers to Modern Agri-Food Chains: Case Studies from South Asia, Southeast Asia and China PDF Download/ Read Online