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Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
  • Author : Susanne Doppler
  • Publsiher : Woodhead Publishing
  • Release : 21 August 2020
  • ISBN : 0128177934
  • Pages : 236 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKCase Studies on Food Experiences in Marketing Retail and Events

Summary:
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences


Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release : 21 August 2020
GET THIS BOOKCase Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences,

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Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems
  • Author : Alexandre Dolgui,Alain Bernard,David Lemoine,Gregor von Cieminski,David Romero
  • Publisher : Springer Nature
  • Release : 01 September 2021
GET THIS BOOKAdvances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and selected from 529 submissions. They discuss artificial intelligence techniques, decision aid and new and renewed paradigms for sustainable and resilient production systems at four-wall factory and value chain levels. The papers are organized in the following topical sections: Part I: artificial intelligence based optimization techniques

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3D Printing of Foods

3D Printing of Foods
  • Author : C. Anandharamakrishnan,Jeyan A. Moses,T. Anukiruthika
  • Publisher : John Wiley & Sons
  • Release : 28 March 2022
GET THIS BOOK3D Printing of Foods

3D Printing of Foods “p>Explore the fascinating realm of 3D food printing and its applications In 3D Printing of Foods, a team of distinguished researchers delivers a comprehensive and eye-opening exploration of the rapidly developing field of 3D food printing. In the book, the authors offer readers an examination of “food printability,” the foundation of 3D food printing. They discuss the enormous research gap in the subject that remains to be addressed and envisage a robust discipline in which

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Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

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Experiential Marketing

Experiential Marketing
  • Author : Wided Batat
  • Publisher : Routledge
  • Release : 28 December 2020
GET THIS BOOKExperiential Marketing

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York

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Business and Post-disaster Management

Business and Post-disaster Management
  • Author : C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
  • Publisher : Routledge
  • Release : 29 January 2016
GET THIS BOOKBusiness and Post-disaster Management

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to

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Heritage, Culture and Society

Heritage, Culture and Society
  • Author : Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman
  • Publisher : CRC Press
  • Release : 26 October 2016
GET THIS BOOKHeritage, Culture and Society

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant

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Promoting Creative Tourism: Current Issues in Tourism Research

Promoting Creative Tourism: Current Issues in Tourism Research
  • Author : Ahmad Hudaiby Galih Kusumah,Cep Ubad Abdullah,Dewi Turgarini,Mamat Ruhimat,Oce Ridwanudin,Yeni Yuniawati
  • Publisher : Routledge
  • Release : 31 March 2021
GET THIS BOOKPromoting Creative Tourism: Current Issues in Tourism Research

The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management;

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Research Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines

Research Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 30 December 2021
GET THIS BOOKResearch Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines

Research methodology is as old as academia itself. Research methodology shifts in strategy as it crosses different disciplines and theories. This, too, is true with the shifting landscape of research opportunities and technologies available to global researchers. To achieve the most accurate and substantial research, it is important to be knowledgeable of emerging research methodologies. The Research Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines discusses the most recent global research innovations made across multiple fields. This anthology

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The Routledge Handbook of Gastronomic Tourism

The Routledge Handbook of Gastronomic Tourism
  • Author : Saurabh Kumar Dixit
  • Publisher : Routledge
  • Release : 01 February 2019
GET THIS BOOKThe Routledge Handbook of Gastronomic Tourism

The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues

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Event Design

Event Design
  • Author : Greg Richards,Lénia Marques,Karen Mein
  • Publisher : Routledge
  • Release : 10 October 2014
GET THIS BOOKEvent Design

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events,

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Asset Building & Community Development

Asset Building & Community Development
  • Author : Gary Paul Green,Anna Haines
  • Publisher : SAGE Publications
  • Release : 01 April 2015
GET THIS BOOKAsset Building & Community Development

A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this edition explores how communities are building on

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Spatial Dynamics in the Experience Economy

Spatial Dynamics in the Experience Economy
  • Author : Anne Lorentzen,Karin Topsø Larsen,Lise Schrøder
  • Publisher : Routledge
  • Release : 22 May 2015
GET THIS BOOKSpatial Dynamics in the Experience Economy

This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines

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