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Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals  A Volume in the Consumer Science and Strategic Marketing Series
  • Author : Cristina Santini
  • Publsiher : Woodhead Publishing
  • Release : 15 August 2021
  • ISBN : 9780128214084
  • Pages : 198 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKCase Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Summary:
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry


Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series
  • Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
  • Publisher : Woodhead Publishing
  • Release : 15 August 2021
GET THIS BOOKCase Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape

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Nanotechnology in Nutraceuticals

Nanotechnology in Nutraceuticals
  • Author : Shampa Sen,Yashwant Pathak
  • Publisher : CRC Press
  • Release : 14 October 2016
GET THIS BOOKNanotechnology in Nutraceuticals

While nutraceuticals were verified to be expedient, they often lack stability, bioavailability, and permeability, and nano-nutraceuticals are being developed to afford a solution to the problem. Nanotechnology in Nutraceuticals: Production to Consumption delves into the promises and prospects of the application of nanotechnology to nutraceuticals, addressing concepts, techniques, and production methods. Nutraceuticals retain less stability, efficacy, and bioavailability when entering the human body. To overcome such problems, nanotechnology shows promise when applied as a tool to improve the quality and

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Handbook of Nutraceuticals and Functional Foods, Third Edition

Handbook of Nutraceuticals and Functional Foods, Third Edition
  • Author : Robert E.C. Wildman,Richard S. Bruno
  • Publisher : CRC Press
  • Release : 19 November 2019
GET THIS BOOKHandbook of Nutraceuticals and Functional Foods, Third Edition

This handbook compiles information on novel ingredients and functional food products from leading authors in their respective areas of expertise. It provides an evidence-based and authoritative review of the prophylactic properties exerted by food components, foods, and dietary patterns. It includes information on the chemical properties, dietary sources, intakes, efficacy, health effects, and safety of each bioactive compound, functional food, or nutraceutical. This edition contains many new topics, including inflammation relief, exercised-induced immunity, Alzheimer’s disease, and dementia.

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Management Controlling and Governance of Family Businesses

Management Controlling and Governance of Family Businesses
  • Author : Antonio Leotta
  • Publisher : Springer Nature
  • Release : 18 August 2020
GET THIS BOOKManagement Controlling and Governance of Family Businesses

This book addresses a selection of major topics in family businesses, namely ‘managerialization’ and ‘professionalization’, succession, internationalization, access to financial markets, and how governance and control systems can help family firms respond to common problems inherent in the business. Written by prominent experts, the respective chapters highlight the interactions between these topics in order to develop a systems view of the distinctive challenges, and of the potential roles that governance and control systems can play in these contexts. The book

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Nutraceutical and Functional Food Regulations in the United States and around the World

Nutraceutical and Functional Food Regulations in the United States and around the World
  • Author : Debasis Bagchi
  • Publisher : Academic Press
  • Release : 08 June 2019
GET THIS BOOKNutraceutical and Functional Food Regulations in the United States and around the World

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. The book is well recognized, showing how food and nutrition play a critical role in enhancing human performance, and in overall health. The book discusses the scope, importance and continuing growth opportunities in the nutraceutical and functional food industries, exploring the acceptance and demand for these

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Microencapsulation in the Food Industry

Microencapsulation in the Food Industry
  • Author : Anilkumar G. Gaonkar,Niraj Vasisht,Atul R. Khare,Robert Sobel
  • Publisher : Elsevier
  • Release : 30 June 2014
GET THIS BOOKMicroencapsulation in the Food Industry

Microencapsulation is being used to deliver everything from improved nutrition to unique consumer sensory experiences. It’s rapidly becoming one of the most important opportunities for expanding brand potential. Microencapsulation in the Food Industry: A Practical Implementation Guide is written for those who see the potential benefit of using microencapsulation but need practical insight into using the technology. With coverage of the process technologies, materials, testing, regulatory and even economic insights, this book presents the key considerations for putting microencapsulation

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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 27 November 2020
GET THIS BOOKResearch Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress

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Herbal Medicine

Herbal Medicine
  • Author : Virginia M Tyler,Rowena Richter
  • Publisher : Routledge
  • Release : 11 October 2013
GET THIS BOOKHerbal Medicine

Americans seeking herbal medicines now face confusion and even danger. There is great potential for these medicines to improve the health of consumers--if current regulations can be revised! Herbal Medicine: Chaos in the Marketplace is a prize-winning critique of the regulation and business of herbal medicine in the United States. It is the first book that examines the big picture issues-it tells the story of how the present situation developed, looks at what it means for consumers, compares approaches taken

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Nutraceuticals in Brain Health and Beyond

Nutraceuticals in Brain Health and Beyond
  • Author : Dilip Ghosh
  • Publisher : Academic Press
  • Release : 12 November 2020
GET THIS BOOKNutraceuticals in Brain Health and Beyond

Nutraceuticals in Brain Health and Beyond focuses on a variety of health disorders where intervention with nutritional supplements prove valuable, such as Alzheimer’s, Parkinson’s, autism, and attention-deficit disorder in children. In addition, Nutraceuticals in Brain Health and Beyond addresses "herb-nutra psychiatry" which is a field of research focused on developing a comprehensive, cohesive, and scientifically rigorous evidence base to shift conceptual thinking around the role of diet and nutrition in mental health. Intended for nutrition researchers, nutritionists, dieticians,

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Nutraceuticals and Cancer

Nutraceuticals and Cancer
  • Author : Fazlul H. Sarkar
  • Publisher : Springer Science & Business Media
  • Release : 22 November 2011
GET THIS BOOKNutraceuticals and Cancer

This book is about Nutraceuticals in cancer therapy, specifically targeted and Adjuvant therapy. It shows several approaches for possibly reducing systemic toxicity. This book illustrates the role of several dietary agents, collectively called nutraceuticals or natural agents in the prevention and/or treatment of human malignancies known to be mediated through alterations in multiple molecular targets. This book contains sixteen chapters which begin with historical perspective on the value of natural agents in the prevention of human malignancies followed by

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The Commercial Use of Biodiversity

The Commercial Use of Biodiversity
  • Author : Kerry Ten Kate,Sarah A Laird
  • Publisher : Routledge
  • Release : 18 September 2019
GET THIS BOOKThe Commercial Use of Biodiversity

Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development but are also in the interests of business and often required by law. In this authoritative and comprehensive volume, the authors

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Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

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Handbook of Nutraceuticals Volume II

Handbook of Nutraceuticals Volume II
  • Author : Yashwant Vishnupant Pathak
  • Publisher : CRC Press
  • Release : 16 May 2011
GET THIS BOOKHandbook of Nutraceuticals Volume II

Due in part to an absence of universally accepted standardization methods, nutraceuticals and functional foods face regulatory ignorance, marketing incompetence and ethical impunity. Even though many researchers believe that there is a connection between nutraceuticals and functional foods and reduced health care expenses as well as disease prevent

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