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Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness
  • Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
  • Publisher : Routledge
  • Release : 29 September 2005
GET THIS BOOKCorporate Reputation and Competitiveness

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both.

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Corporate Reputation and the News Media

Corporate Reputation and the News Media
  • Author : Craig Carroll
  • Publisher : Routledge
  • Release : 01 September 2010
GET THIS BOOKCorporate Reputation and the News Media

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research

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Reputation Management and Family Business

Reputation Management and Family Business
  • Author : Zdzisława Dacko-Pikiewicz
  • Publisher : Anonim
  • Release : 22 May 2022
GET THIS BOOKReputation Management and Family Business

"Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics

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Corporate reputation

Corporate reputation
  • Author : Ángel Alloza,Enrique Carreras,Ana Carreras
  • Publisher : Editorial Almuzara
  • Release : 01 June 2013
GET THIS BOOKCorporate reputation

Annotation Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. 'Reputation' can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation.

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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness
  • Author : Teresa da Silva Lopes,Paul Duguid
  • Publisher : Routledge
  • Release : 04 May 2010
GET THIS BOOKTrademarks, Brands, and Competitiveness

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks

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Corporate Social Responsibility, Governance and Corporate Reputation

Corporate Social Responsibility, Governance and Corporate Reputation
  • Author : Petter Gottschalk
  • Publisher : World Scientific
  • Release : 22 May 2022
GET THIS BOOKCorporate Social Responsibility, Governance and Corporate Reputation

"Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.

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The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation
  • Author : Craig E. Carroll
  • Publisher : John Wiley & Sons
  • Release : 22 June 2015
GET THIS BOOKThe Handbook of Communication and Corporate Reputation

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the

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Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation
  • Author : Tc Melewar
  • Publisher : Routledge
  • Release : 03 April 2008
GET THIS BOOKFacets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case

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Corporate Reputations, Branding and People Management

Corporate Reputations, Branding and People Management
  • Author : Susan Hetrick,Graeme Martin
  • Publisher : Routledge
  • Release : 14 August 2006
GET THIS BOOKCorporate Reputations, Branding and People Management

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and

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Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : Cees B.M. Van Riel,Charles J. Fombrun
  • Publisher : Routledge
  • Release : 07 August 2007
GET THIS BOOKEssentials of Corporate Communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate

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Repute and Disrepute

Repute and Disrepute
  • Author : Rosa Chun
  • Publisher : Jossey-Bass
  • Release : 17 August 2015
GET THIS BOOKRepute and Disrepute

Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation, should the worst happen. Written by a recognized international expert

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Reputation Management and Family Business

Reputation Management and Family Business
  • Author : Zdzisława Dacko-Pikiewicz
  • Publisher : Routledge
  • Release : 01 November 2021
GET THIS BOOKReputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics

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The Oxford Handbook of Corporate Reputation

The Oxford Handbook of Corporate Reputation
  • Author : Michael L. Barnett,Timothy G. Pollock
  • Publisher : Oxford University Press
  • Release : 19 July 2012
GET THIS BOOKThe Oxford Handbook of Corporate Reputation

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.

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CEO Branding

CEO Branding
  • Author : Marc Fetscherin
  • Publisher : Routledge
  • Release : 19 June 2015
GET THIS BOOKCEO Branding

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
  • Author : Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
  • Publisher : OUP Oxford
  • Release : 17 August 2000
GET THIS BOOKThe Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with

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