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Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publsiher : John Wiley & Sons
  • Release : 11 October 2012
  • ISBN : 1118418743
  • Pages : 336 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKDesigning Brand Identity

Summary:
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 11 October 2012
GET THIS BOOKDesigning Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at


Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 16 October 2017
GET THIS BOOKDesigning Brand Identity

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile


Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers
  • Author : Catharine Slade-Brooking
  • Publisher : Laurence King Publishing
  • Release : 18 January 2016
GET THIS BOOKCreating a Brand Identity: A Guide for Designers

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to


Identity Designed

Identity Designed
  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release : 22 January 2019
GET THIS BOOKIdentity Designed

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary


Brand Identity Essentials

Brand Identity Essentials
  • Author : Kevin Budelmann,Yang Kim,Curt Wozniak
  • Publisher : Rockport Publishers
  • Release : 01 October 2010
GET THIS BOOKBrand Identity Essentials

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.


Designing Brand Identity

Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release : 10 March 2006
GET THIS BOOKDesigning Brand Identity

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when


Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits
  • Author : Debbie Millman
  • Publisher : Skyhorse Publishing Inc.
  • Release : 10 October 2011
GET THIS BOOKBrand Thinking and Other Noble Pursuits

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--


Brand Atlas

Brand Atlas
  • Author : Alina Wheeler,Joel Katz
  • Publisher : Wiley
  • Release : 29 March 2011
GET THIS BOOKBrand Atlas

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (


Logo Design Love

Logo Design Love
  • Author : David Airey
  • Publisher : Peachpit Press
  • Release : 18 August 2014
GET THIS BOOKLogo Design Love

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned



Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces
  • Author : Martin M. Pegler
  • Publisher : Bloomsbury Publishing
  • Release : 29 January 2015
GET THIS BOOKDesigning the Brand Identity in Retail Spaces

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.


Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded
  • Author : Kevin Budelmann,Yang Kim
  • Publisher : Rockport Publishers
  • Release : 16 April 2019
GET THIS BOOKBrand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the


Logo Design Love

Logo Design Love
  • Author : David Airey
  • Publisher : New Riders
  • Release : 20 December 2009
GET THIS BOOKLogo Design Love

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or