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Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : Cees B.M. Van Riel
  • Publsiher : Routledge
  • Release : 07 August 2007
  • ISBN : 1134335059
  • Pages : 328 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKEssentials of Corporate Communication

Summary:
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.


Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : Cees B.M. Van Riel,Charles J. Fombrun
  • Publisher : Routledge
  • Release : 07 August 2007
GET THIS BOOKEssentials of Corporate Communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate

Book Essentials of Corporate Communication PDF Download/ Read Online


Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : Cees B.M. Van Riel,van Riel Cees,Charles J. Fombrun
  • Publisher : Routledge
  • Release : 07 August 2007
GET THIS BOOKEssentials of Corporate Communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate

Book Essentials of Corporate Communication PDF Download/ Read Online


Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : C. B. M. van Riel,Charles J. Fombrun
  • Publisher : Psychology Press
  • Release : 28 June 2022
GET THIS BOOKEssentials of Corporate Communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and

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Fundamentals of Corporate Communications

Fundamentals of Corporate Communications
  • Author : Richard Dolphin,David Reed
  • Publisher : Routledge
  • Release : 03 November 2009
GET THIS BOOKFundamentals of Corporate Communications

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The

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The Essentials of Corporate Communications and Public Relations

The Essentials of Corporate Communications and Public Relations
  • Author : Harvard Business School Press,Society for Human Resource Management (U.S.)
  • Publisher : Business Literacy for HR Profe
  • Release : 28 June 2022
GET THIS BOOKThe Essentials of Corporate Communications and Public Relations

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

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Essentials of Marketing

Essentials of Marketing
  • Author : Paul Baines,Chris Fill,Kelly Page
  • Publisher : Oxford University Press
  • Release : 28 June 2022
GET THIS BOOKEssentials of Marketing

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest

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Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness
  • Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
  • Publisher : Routledge
  • Release : 29 September 2005
GET THIS BOOKCorporate Reputation and Competitiveness

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both.

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A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations
  • Author : Sandra Oliver
  • Publisher : Routledge
  • Release : 02 August 2004
GET THIS BOOKA Handbook of Corporate Communication and Public Relations

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an

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Essentials of Modern Communications

Essentials of Modern Communications
  • Author : Djafar K. Mynbaev,Lowell L. Scheiner
  • Publisher : John Wiley & Sons
  • Release : 14 July 2020
GET THIS BOOKEssentials of Modern Communications

Explore Modern Communications and Understand Principles of Operations, Appropriate Technologies, and Elements of Design of Communication Systems Modern society requires a different set of communication systems than has any previous generation. To maintain and improve the contemporary communication systems that meet ever-changing requirements, engineers need to know how to recognize and solve cardinal problems. In Essentials of Modern Communications, readers will learn how modern communication has expanded and will discover where it is likely to go in the future. By

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Principles of Corporate Communication

Principles of Corporate Communication
  • Author : C. B. M. van Riel,Chris Blackburn
  • Publisher : Financial Times/Prentice Hall
  • Release : 28 June 1995
GET THIS BOOKPrinciples of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image.

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The Alignment Factor

The Alignment Factor
  • Author : Cees B.M. Van Riel
  • Publisher : Routledge
  • Release : 29 March 2012
GET THIS BOOKThe Alignment Factor

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication

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Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age
  • Author : Mark Anthony Camilleri
  • Publisher : Emerald Group Publishing
  • Release : 19 February 2021
GET THIS BOOKStrategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

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Essentials of Corporate Communication

Essentials of Corporate Communication
  • Author : C. B. M. van Riel,Charles J. Fombrun
  • Publisher : Psychology Press
  • Release : 28 June 2022
GET THIS BOOKEssentials of Corporate Communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and

Book Essentials of Corporate Communication PDF Download/ Read Online


Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation
  • Author : Tc Melewar
  • Publisher : Routledge
  • Release : 03 April 2008
GET THIS BOOKFacets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case

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Essentials of Communication Skill and Skill Enhancement

Essentials of Communication Skill and Skill Enhancement
  • Author : John O. Greene
  • Publisher : Routledge
  • Release : 28 February 2021
GET THIS BOOKEssentials of Communication Skill and Skill Enhancement

For those who wish to learn or teach the tools of skillful communication, this book provides concrete insight into what makes a person a successful communicator and guides readers in ways to improve their own communication skills and those of others. Predicated on four simple notions – that communication can be done well or poorly, that communication skills matter, that people differ in those skills, and that those skills can be improved – the book helps readers identify and enhance their own

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