Made to Stick

Made to Stick
  • Author : Chip Heath
  • Publsiher : Random House
  • Release : 02 January 2007
  • ISBN : 1588365964
  • Pages : 336 pages
  • Rating : 4/5 from 2359 ratings
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Summary:
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.


Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House
  • Release : 02 January 2007
GET THIS BOOKMade to Stick

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy

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Making Numbers Count

Making Numbers Count
  • Author : Chip Heath,Karla Starr
  • Publisher : Simon and Schuster
  • Release : 11 January 2022
GET THIS BOOKMaking Numbers Count

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world

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The Power of Moments

The Power of Moments
  • Author : Chip Heath,Dan Heath
  • Publisher : Simon and Schuster
  • Release : 03 October 2017
GET THIS BOOKThe Power of Moments

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design

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Decisive

Decisive
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House Canada
  • Release : 26 March 2013
GET THIS BOOKDecisive

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that

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Upstream

Upstream
  • Author : Dan Heath
  • Publisher : Simon and Schuster
  • Release : 03 March 2020
GET THIS BOOKUpstream

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with

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Switch

Switch
  • Author : Chip Heath,Dan Heath
  • Publisher : Currency
  • Release : 16 February 2010
GET THIS BOOKSwitch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind

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Make It Stick

Make It Stick
  • Author : Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
  • Publisher : Harvard University Press
  • Release : 14 April 2014
GET THIS BOOKMake It Stick

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

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Presentation Zen

Presentation Zen
  • Author : Garr Reynolds
  • Publisher : Pearson Education
  • Release : 15 April 2009
GET THIS BOOKPresentation Zen

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively

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Communicate to Influence: How to Inspire Your Audience to Action

Communicate to Influence: How to Inspire Your Audience to Action
  • Author : Ben Decker,Kelly Decker
  • Publisher : McGraw Hill Professional
  • Release : 27 March 2015
GET THIS BOOKCommunicate to Influence: How to Inspire Your Audience to Action

"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate

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Hello, My Name Is Awesome

Hello, My Name Is Awesome
  • Author : Alexandra Watkins
  • Publisher : Berrett-Koehler Publishers
  • Release : 15 September 2014
GET THIS BOOKHello, My Name Is Awesome

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or

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The Dip

The Dip
  • Author : Seth Godin
  • Publisher : Penguin
  • Release : 10 May 2007
GET THIS BOOKThe Dip

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—

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The Five Temptations of a CEO, 10th Anniversary Edition

The Five Temptations of a CEO, 10th Anniversary Edition
  • Author : Patrick M. Lencioni
  • Publisher : John Wiley & Sons
  • Release : 15 June 2010
GET THIS BOOKThe Five Temptations of a CEO, 10th Anniversary Edition

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. Refreshingly original and utterly compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as

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Sidetracked

Sidetracked
  • Author : Francesca Gino
  • Publisher : Harvard Business Press
  • Release : 12 February 2013
GET THIS BOOKSidetracked

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life.

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Hopping over the Rabbit Hole

Hopping over the Rabbit Hole
  • Author : Anthony Scaramucci
  • Publisher : John Wiley & Sons
  • Release : 11 October 2016
GET THIS BOOKHopping over the Rabbit Hole

Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame.

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