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Managing Your Brand

Managing Your Brand
  • Author : Julie Still
  • Publisher : Chandos Publishing
  • Release : 01 June 2015
GET THIS BOOKManaging Your Brand

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms

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Personal Brand Management

Personal Brand Management
  • Author : Talaya Waller
  • Publisher : Springer Nature
  • Release : 15 April 2020
GET THIS BOOKPersonal Brand Management

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand

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Managing Brand You

Managing Brand You
  • Author : Jerry S. WILSON,Ira BLUMENTHAL
  • Publisher : AMACOM Div American Mgmt Assn
  • Release : 16 July 2008
GET THIS BOOKManaging Brand You

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and

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Job Searching with Social Media For Dummies

Job Searching with Social Media For Dummies
  • Author : Joshua Waldman
  • Publisher : John Wiley & Sons
  • Release : 06 September 2011
GET THIS BOOKJob Searching with Social Media For Dummies

A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.

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Take Charge of Your Brand

Take Charge of Your Brand
  • Author : Guisselle Nunez
  • Publisher : Createspace Independent Publishing Platform
  • Release : 11 August 2018
GET THIS BOOKTake Charge of Your Brand

I have never taken a personal branding class before but this one today was so informative. A lot of the information I will take and use it in all aspects of my professional and personal life. I have also almost have my personal branding statement, which I am so excited about. Presenter and content were both fantastic. The exercises were thought-provoking and will definitely prove useful in many professional settings. Guisselle is very passionate about her knowledge. I really enjoyed

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Career Distinction

Career Distinction
  • Author : William Arruda,Kirsten Dixson
  • Publisher : John Wiley & Sons
  • Release : 28 December 2010
GET THIS BOOKCareer Distinction

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation

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Personal Branding For Dummies

Personal Branding For Dummies
  • Author : Susan Chritton
  • Publisher : John Wiley & Sons
  • Release : 14 July 2014
GET THIS BOOKPersonal Branding For Dummies

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest

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Marca de liderazgo

Marca de liderazgo
  • Author : Dave Ulrich,Norm Smallwood
  • Publisher : Editorial Almuzara
  • Release : 12 May 2008
GET THIS BOOKMarca de liderazgo

Hubo una vez una compañía de éxito que creció gracias a la energía de su fundador, una persona creativa e ingeniosa, pero que insistía en tomar la mayoría de las decisiones estratégicas. Casi toda la información corporativa fluía hacia, desde y a través de él, siendo el centro del que provenía la autoridad para actuar. Así, cuando hubo que sustituirlo, la empresa entró en una espiral negativa que marcó el inicio

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Managing Your Career in Higher Education Administration

Managing Your Career in Higher Education Administration
  • Author : Michelle Gander,Heather Moyes,Emma Sabzalieva
  • Publisher : Macmillan International Higher Education
  • Release : 15 July 2014
GET THIS BOOKManaging Your Career in Higher Education Administration

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

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Strategic Brand Management and Development

Strategic Brand Management and Development
  • Author : Sotiris T. Lalaounis
  • Publisher : Routledge
  • Release : 30 December 2020
GET THIS BOOKStrategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural,

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Brand management in 4 steps

Brand management in 4 steps
  • Author : Stefano Calicchio
  • Publisher : Stefano Calicchio
  • Release : 03 May 2020
GET THIS BOOKBrand management in 4 steps

What is brand management and how does it work? How are skills developed in this area? What strategies can I follow to create, administer and win a personal or corporate brand? In this guide you will find a simple, clear and comprehensive explanation of how to build and manage a brand and what are the essential strategies to know in the curriculum. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the

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New Brand Leadership

New Brand Leadership
  • Author : Larry Light,Joan Kiddon
  • Publisher : FT Press
  • Release : 23 May 2015
GET THIS BOOKNew Brand Leadership

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding

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Personal Branding

Personal Branding
  • Author : Dorothy Tannahill-Moran
  • Publisher : CreateSpace
  • Release : 13 May 2015
GET THIS BOOKPersonal Branding

Pardon me, your brand is showing! Except maybe your brand, what you offer to others isn't clear at all. Maybe you've felt like your tongue got stuck in your throat at networking meetings when people asked, "So, what is it that you do?" You never have to be caught in the headlights again. Even better, you can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain the respect of your

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