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Online Reputation Management For Dummies

Online Reputation Management For Dummies
  • Author : Lori Randall Stradtman
  • Publsiher : John Wiley & Sons
  • Release : 11 September 2012
  • ISBN : 1118416651
  • Pages : 384 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKOnline Reputation Management For Dummies

Summary:
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.


Online Reputation Management For Dummies

Online Reputation Management For Dummies
  • Author : Lori Randall Stradtman
  • Publisher : John Wiley & Sons
  • Release : 11 September 2012
GET THIS BOOKOnline Reputation Management For Dummies

More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management

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Managing Online Reputation

Managing Online Reputation
  • Author : Charlie Pownall
  • Publisher : Springer
  • Release : 29 September 2015
GET THIS BOOKManaging Online Reputation

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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Radically Transparent

Radically Transparent
  • Author : Andy Beal,Judy Strauss
  • Publisher : John Wiley & Sons
  • Release : 14 August 2009
GET THIS BOOKRadically Transparent

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for

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How to Protect (Or Destroy) Your Reputation Online

How to Protect (Or Destroy) Your Reputation Online
  • Author : John David
  • Publisher : Red Wheel/Weiser
  • Release : 24 October 2016
GET THIS BOOKHow to Protect (Or Destroy) Your Reputation Online

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show

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Fame & Fortune

Fame & Fortune
  • Author : Charles J. Fombrun,C. B. M. van Riel,Cees Van Riel
  • Publisher : FT Press
  • Release : 28 June 2022
GET THIS BOOKFame & Fortune

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys

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Mechanics of Online Reputation Management

Mechanics of Online Reputation Management
  • Author : Tyler Collins
  • Publisher : Createspace Independent Publishing Platform
  • Release : 06 January 2016
GET THIS BOOKMechanics of Online Reputation Management

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts. Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically

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Reputation Management

Reputation Management
  • Author : John Doorley,Helio Fred Garcia
  • Publisher : Routledge
  • Release : 06 April 2011
GET THIS BOOKReputation Management

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media

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Lol...OMG!

Lol...OMG!
  • Author : Matt Ivester
  • Publisher : Createspace Independent Pub
  • Release : 28 September 2012
GET THIS BOOKLol...OMG!

The ease with which digital content can be shared online has, in addition to its many benefits, created a host of problems for today's high school students. All too often, students are uploading, updating, posting, publishing without giving a second thought to who might see their content or how it might be perceived. lol..OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions--from lost job opportunities and

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Reputation Management

Reputation Management
  • Author : Tony Langham
  • Publisher : Emerald Group Publishing
  • Release : 21 December 2018
GET THIS BOOKReputation Management

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

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Manage Your Online Reputation

Manage Your Online Reputation
  • Author : Tony Wilson
  • Publisher : Self-Counsel Press
  • Release : 15 April 2012
GET THIS BOOKManage Your Online Reputation

The proliferation of blogs and social media sites is making online reputation management a very hot topic. This ready-to-use manual will teach businesses, families, and individuals to proactively manage what is said about them online and protect their online legacy. Author Tony Wilson covers the basics of online reputation management, provides relevant examples and easy-to-follow steps that individuals can take to protect, build, and manage their online reputation.

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Reputation Management Techniques in Public Relations

Reputation Management Techniques in Public Relations
  • Author : Erdemir, Ayse
  • Publisher : IGI Global
  • Release : 26 January 2018
GET THIS BOOKReputation Management Techniques in Public Relations

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right

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Strategic Reputation Management

Strategic Reputation Management
  • Author : Pekka Aula,Saku Mantere
  • Publisher : Routledge
  • Release : 12 August 2020
GET THIS BOOKStrategic Reputation Management

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using

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Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising
  • Author : Yilmaz, Recep
  • Publisher : IGI Global
  • Release : 28 June 2019
GET THIS BOOKHandbook of Research on Narrative Advertising

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates

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How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You

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