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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
  • Author : Ruth M. Corbin
  • Publsiher : Academic Press
  • Release : 22 November 2018
  • ISBN : 012809351X
  • Pages : 192 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKPractical Guide to Comparative Advertising

Summary:
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products


Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
  • Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
  • Publisher : Academic Press
  • Release : 22 November 2018
GET THIS BOOKPractical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality


A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
  • Author : Amanda Michaels,Andrew Norris
  • Publisher : Sweet & Maxwell
  • Release : 05 March 2021
GET THIS BOOKA Practical Guide to Trade Mark Law

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach


The Legal Guide to E-business

The Legal Guide to E-business
  • Author : Jacqueline Klosek
  • Publisher : Greenwood Publishing Group
  • Release : 05 March 2021
GET THIS BOOKThe Legal Guide to E-business

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.



International Advertising Law

International Advertising Law
  • Author : Paul Jordan,Andrew Butcher
  • Publisher : Anonim
  • Release : 30 April 2021
GET THIS BOOKInternational Advertising Law

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as


A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
  • Author : Amanda Michaels,Andrew Norris
  • Publisher : Oxford University Press
  • Release : 11 March 2010
GET THIS BOOKA Practical Approach to Trade Mark Law

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.



E-Business

E-Business
  • Author : Amanda C. Brock,Rafi Azim-Khan
  • Publisher : Spiramus Press Ltd
  • Release : 01 January 2008
GET THIS BOOKE-Business

This is an easy-to-read, jargon-busting guide to the legal issues affecting UK online business. The book deals with the E-Commerce Regulations (EC Directive) 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.


UK Trade Marks Act 1994

UK Trade Marks Act 1994
  • Author : John Groom
  • Publisher : Longman Publishing Group
  • Release : 05 March 1994
GET THIS BOOKUK Trade Marks Act 1994

The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.







Ad Law

Ad Law
  • Author : Richard Lindsay
  • Publisher : Kogan Page Publishers
  • Release : 03 September 2016
GET THIS BOOKAd Law

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on