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Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publsiher : Newnes
  • Release : 21 June 2013
  • ISBN : 0124046940
  • Pages : 256 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKPractical Web Analytics for User Experience

Summary:
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders


Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release : 21 June 2013
GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B


Researching UX: Analytics

Researching UX: Analytics
  • Author : Luke Hay
  • Publisher : SitePoint
  • Release : 10 January 2017
GET THIS BOOKResearching UX: Analytics

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed


Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics
  • Author : Mike Fritz,Paul D. Berger
  • Publisher : Morgan Kaufmann
  • Release : 03 March 2015
GET THIS BOOKImproving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By


Quantifying the User Experience

Quantifying the User Experience
  • Author : Jeff Sauro,James R Lewis
  • Publisher : Elsevier
  • Release : 16 March 2012
GET THIS BOOKQuantifying the User Experience

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations,


Communicating the User Experience

Communicating the User Experience
  • Author : Richard Caddick,Steve Cable
  • Publisher : John Wiley & Sons
  • Release : 24 August 2011
GET THIS BOOKCommunicating the User Experience

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new


Search Analytics for Your Site

Search Analytics for Your Site
  • Author : Louis Rosenfeld
  • Publisher : Rosenfeld Media
  • Release : 06 July 2011
GET THIS BOOKSearch Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers:


Measuring the User Experience

Measuring the User Experience
  • Author : William Albert,Thomas Tullis
  • Publisher : Newnes
  • Release : 23 May 2013
GET THIS BOOKMeasuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second


UX Research

UX Research
  • Author : Brad Nunnally,David Farkas
  • Publisher : "O'Reilly Media, Inc."
  • Release : 15 November 2016
GET THIS BOOKUX Research

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive


Benchmarking the User Experience

Benchmarking the User Experience
  • Author : Jeff Sauro
  • Publisher : Measuringu Press
  • Release : 25 June 2018
GET THIS BOOKBenchmarking the User Experience

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.


Eye Tracking the User Experience

Eye Tracking the User Experience
  • Author : Aga Bojko
  • Publisher : Rosenfeld Media
  • Release : 15 November 2013
GET THIS BOOKEye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.


Practical UX Design

Practical UX Design
  • Author : Scott Faranello
  • Publisher : Packt Publishing Ltd
  • Release : 28 April 2016
GET THIS BOOKPractical UX Design

A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience About This Book Improve your UX design awareness and skills Gain greater confidence to know when you have delivered a “good” UX design Learn by example using a book designed by a UX mind for a UX mind Who This Book Is For This book is written for the beginner as well as the experienced UX practitioner,


The UX Book

The UX Book
  • Author : Rex Hartson,Pardha S. Pyla
  • Publisher : Elsevier
  • Release : 25 January 2012
GET THIS BOOKThe UX Book

The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an


Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics
  • Author : Brian Clifton
  • Publisher : John Wiley and Sons
  • Release : 22 April 2010
GET THIS BOOKAdvanced Web Metrics with Google Analytics

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness



Mobile User Experience

Mobile User Experience
  • Author : Adrian Mendoza
  • Publisher : Newnes
  • Release : 03 September 2013
GET THIS BOOKMobile User Experience

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll