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Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa Goldsmith
  • Publsiher : Anonim
  • Release : 23 May 2022
  • ISBN : 0987654321
  • Pages : 220 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKProactive Marketing for the New and Experienced Library Director

Summary:
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.


Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa Goldsmith,Anthony Fonseca
  • Publisher : Anonim
  • Release : 23 May 2022
GET THIS BOOKProactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

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Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
  • Publisher : Chandos Publishing
  • Release : 26 August 2014
GET THIS BOOKProactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

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The Changing Landscape for the Libraries and Librarians : Issues & Challenges

The Changing Landscape for the Libraries and Librarians : Issues & Challenges
  • Author : Dr DD Lal
  • Publisher : BFC Publications
  • Release : 11 March 2022
GET THIS BOOKThe Changing Landscape for the Libraries and Librarians : Issues & Challenges

A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. Now the role of libraries, information services, the relationship between a library and users is changing significantly. Traditional services of a library are modified and enhanced in an online environment. The proposed book emphasizes the importance for a

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Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 16 January 2018
GET THIS BOOKFundamentals of Collection Development and Management

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

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Fundamentals of Collection Development and Management, Fourth Edition

Fundamentals of Collection Development and Management, Fourth Edition
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 23 July 2018
GET THIS BOOKFundamentals of Collection Development and Management, Fourth Edition

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration

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Listen to Rap! Exploring a Musical Genre

Listen to Rap! Exploring a Musical Genre
  • Author : Anthony J. Fonseca
  • Publisher : ABC-CLIO
  • Release : 30 September 2019
GET THIS BOOKListen to Rap! Exploring a Musical Genre

Listen to Rap! Exploring s Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. • Provides readers with a ready list of the 50 most important people and events in rap • Discusses vocal styles and musical production in depth • Quickly and efficiently characterizes rappers, crews, albums, and singles • Provides pertinent information that links rappers, producers, DJs (turntablists), and record labels • Discusses the history of rap as a series of local phenomena

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The Encyclopedia of Musicians and Bands on Film

The Encyclopedia of Musicians and Bands on Film
  • Author : Melissa U. D. Goldsmith,Paige A. Willson,Anthony J. Fonseca
  • Publisher : Rowman & Littlefield
  • Release : 07 October 2016
GET THIS BOOKThe Encyclopedia of Musicians and Bands on Film

Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film features the most significant productions from around the world, including straightforward biographies, rockumentaries, and even the occasional mockumentary. The wide-ranging scope of this volume allows for the inclusion of films

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Developing Library Staff for the 21st Century

Developing Library Staff for the 21st Century
  • Author : Maureen Sullivan
  • Publisher : Psychology Press
  • Release : 23 May 1992
GET THIS BOOKDeveloping Library Staff for the 21st Century

Developing Library Staff for the 21st Century presents a variety of insightful perspectives on how proper human resources management strategies can provide library staff members at all levels with the skills needed for libraries of the future. The shift of the concept of management from control to development means that library administrators must adapt to a more inclusive definition of the human resources field. In addition to such administration activities as recruitment, wage and payroll management, and benefits, human resources

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Practical Marketing for the Academic Library

Practical Marketing for the Academic Library
  • Author : Stephanie Espinoza Villamor,Kimberly Shotick
  • Publisher : ABC-CLIO
  • Release : 31 May 2022
GET THIS BOOKPractical Marketing for the Academic Library

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets

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Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World
  • Author : James L. Mullins
  • Publisher : Walter de Gruyter
  • Release : 01 January 2007
GET THIS BOOKLibrary Management and Marketing in a Multicultural World

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends,

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Strategies for Regenerating the Library and Information Profession

Strategies for Regenerating the Library and Information Profession
  • Author : Jana Varlejs,Graham Walton
  • Publisher : Walter de Gruyter
  • Release : 17 August 2009
GET THIS BOOKStrategies for Regenerating the Library and Information Profession

This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.

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Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

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Public Libraries and Social Justice

Public Libraries and Social Justice
  • Author : John Pateman,John Vincent
  • Publisher : Routledge
  • Release : 15 April 2016
GET THIS BOOKPublic Libraries and Social Justice

The need for public libraries to tackle social exclusion and engage in social justice becomes ever more urgent as the gap between rich and poor continues to widen, and the very survival of public libraries in the heart of the community is open to debate. If public libraries are to develop and grow in the future and become relevant to the majority of their local communities, then they need to abandon outmoded concepts of 'excellence' and fully grasp the 'equity'

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