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Reputation Management

Reputation Management
  • Author : John Doorley
  • Publsiher : Routledge
  • Release : 06 April 2011
  • ISBN : 1135966028
  • Pages : 456 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKReputation Management

Summary:
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.


Reputation Management

Reputation Management
  • Author : John Doorley,Helio Fred Garcia
  • Publisher : Routledge
  • Release : 06 April 2011
GET THIS BOOKReputation Management

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media

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Reputation Management

Reputation Management
  • Author : John Doorley,Helio Fred Garcia
  • Publisher : Routledge
  • Release : 17 July 2020
GET THIS BOOKReputation Management

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out

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Political Reputation Management

Political Reputation Management
  • Author : Christian Schnee
  • Publisher : Routledge
  • Release : 17 December 2014
GET THIS BOOKPolitical Reputation Management

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive,

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Reputation Management Techniques in Public Relations

Reputation Management Techniques in Public Relations
  • Author : Erdemir, Ayse
  • Publisher : IGI Global
  • Release : 26 January 2018
GET THIS BOOKReputation Management Techniques in Public Relations

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right

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Reputation Management Revised Edition

Reputation Management Revised Edition
  • Author : Elearn
  • Publisher : Routledge
  • Release : 03 November 2009
GET THIS BOOKReputation Management Revised Edition

Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing

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Strategic Reputation Management

Strategic Reputation Management
  • Author : Pekka Aula,Saku Mantere
  • Publisher : Routledge
  • Release : 12 August 2020
GET THIS BOOKStrategic Reputation Management

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using

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Character Assassination and Reputation Management

Character Assassination and Reputation Management
  • Author : Eric B. Shiraev,Jennifer Keohane,Martijn Icks,Sergei A. Samoilenko
  • Publisher : Routledge
  • Release : 17 August 2021
GET THIS BOOKCharacter Assassination and Reputation Management

This lively book offers the first comprehensive examination of character assassination. In modern politics as well as in historical times, character attacks abound. Words and images, like psychological weapons, have sullied or destroyed numerous individual reputations. How does character assassination "work" and when or why does it not? Are character attacks getting worse in the age of social media? Why do many people fail when they are under character attack? How should they prevent attacks and defend against them? Moving

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How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You

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Reputation Management in Small and Medium-sized Enterprises

Reputation Management in Small and Medium-sized Enterprises
  • Author : Robert Burkhardt
  • Publisher : Diplomica Verlag
  • Release : 01 April 2008
GET THIS BOOKReputation Management in Small and Medium-sized Enterprises

“It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen – what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these “five minutes”

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Strategic Reputation Risk Management

Strategic Reputation Risk Management
  • Author : J. Larkin
  • Publisher : Springer
  • Release : 30 October 2002
GET THIS BOOKStrategic Reputation Risk Management

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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Reputation Management

Reputation Management
  • Author : Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck
  • Publisher : Springer Science & Business Media
  • Release : 29 August 2011
GET THIS BOOKReputation Management

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines,

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Reputation Management and Family Business

Reputation Management and Family Business
  • Author : Zdzisława Dacko-Pikiewicz
  • Publisher : Anonim
  • Release : 19 May 2022
GET THIS BOOKReputation Management and Family Business

"Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics

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Reputation Management

Reputation Management
  • Author : Tony Langham
  • Publisher : Emerald Group Publishing
  • Release : 21 December 2018
GET THIS BOOKReputation Management

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

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Routledge Handbook of Character Assassination and Reputation Management

Routledge Handbook of Character Assassination and Reputation Management
  • Author : Sergei A. Samoilenko,Martijn Icks,Jennifer Keohane,Eric Shiraev
  • Publisher : Routledge
  • Release : 05 December 2019
GET THIS BOOKRoutledge Handbook of Character Assassination and Reputation Management

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination "work," and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management

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The Oxford Handbook of Corporate Reputation

The Oxford Handbook of Corporate Reputation
  • Author : Michael L. Barnett,Timothy G. Pollock
  • Publisher : OUP Oxford
  • Release : 19 July 2012
GET THIS BOOKThe Oxford Handbook of Corporate Reputation

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional

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