• Home
  • Social Media Audit

Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publsiher : Springer Science & Business Media
  • Release : 28 October 2012
  • ISBN : 1461436036
  • Pages : 106 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKSocial Media Audit

Summary:
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.


Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release : 28 October 2012
GET THIS BOOKSocial Media Audit

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the

Book Social Media Audit PDF Download/ Read Online


Social Media Audits

Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release : 31 October 2013
GET THIS BOOKSocial Media Audits

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts

Book Social Media Audits PDF Download/ Read Online


Auditing Social Media

Auditing Social Media
  • Author : Peter R. Scott,J. Mike Jacka
  • Publisher : John Wiley & Sons
  • Release : 25 February 2011
GET THIS BOOKAuditing Social Media

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you

Book Auditing Social Media PDF Download/ Read Online



Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies
  • Author : Amy Porterfield,Phyllis Khare,Andrea Vahl
  • Publisher : John Wiley & Sons
  • Release : 05 December 2012
GET THIS BOOKFacebook Marketing All-in-One For Dummies

Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques,

Book Facebook Marketing All-in-One For Dummies PDF Download/ Read Online


Social Audit Regulation

Social Audit Regulation
  • Author : Mia Mahmudur Rahim,Samuel O. Idowu
  • Publisher : Springer
  • Release : 11 May 2015
GET THIS BOOKSocial Audit Regulation

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the

Book Social Audit Regulation PDF Download/ Read Online


Social Media Security

Social Media Security
  • Author : Michael Cross
  • Publisher : Newnes
  • Release : 01 November 2013
GET THIS BOOKSocial Media Security

Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication

Book Social Media Security PDF Download/ Read Online


Organizational Network Analysis

Organizational Network Analysis
  • Author : Anna Ujwary-Gil
  • Publisher : Routledge
  • Release : 03 December 2019
GET THIS BOOKOrganizational Network Analysis

The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as

Book Organizational Network Analysis PDF Download/ Read Online


Social Media Marketing

Social Media Marketing
  • Author : Stephan Dahl
  • Publisher : SAGE
  • Release : 01 December 2014
GET THIS BOOKSocial Media Marketing

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still

Book Social Media Marketing PDF Download/ Read Online


Social Media Success for Every Brand

Social Media Success for Every Brand
  • Author : Claire Diaz-Ortiz
  • Publisher : HarperCollins Leadership
  • Release : 22 October 2019
GET THIS BOOKSocial Media Success for Every Brand

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers

Book Social Media Success for Every Brand PDF Download/ Read Online


Audit Cultures

Audit Cultures
  • Author : Marilyn Strathern
  • Publisher : Routledge
  • Release : 08 December 2003
GET THIS BOOKAudit Cultures

Do audit cultures deliver greater responsibility, or do they stifle creative thought? We are all increasingly subjected to auditing, and alongside that, subject to accountability for our behaviour and actions. Audit cultures pervade in the workplace, our governmental and public institutions as well as academia. However, audit practices themselves have consequences, beneficial and detrimental, that often go unexamined. This book examines how pervasive practices of accountability are, the political and cultural conditions under which accountability flourishes and the consequences of

Book Audit Cultures PDF Download/ Read Online


Small Business Smarts: Building Buzz with Social Media

Small Business Smarts: Building Buzz with Social Media
  • Author : Steve O'Leary,Kim Sheehan,Sterling Lentz
  • Publisher : ABC-CLIO
  • Release : 14 June 2011
GET THIS BOOKSmall Business Smarts: Building Buzz with Social Media

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets for conducting a social media audit • Call-outs that show how different types of businesses can implement various marketing ideas • Action-item tips that can be used in online messaging today

Book Small Business Smarts: Building Buzz with Social Media PDF Download/ Read Online


Social Media

Social Media
  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release : 13 July 2021
GET THIS BOOKSocial Media

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

Book Social Media PDF Download/ Read Online


Brink's Modern Internal Auditing

Brink's Modern Internal Auditing
  • Author : Robert R. Moeller
  • Publisher : John Wiley & Sons
  • Release : 15 April 2009
GET THIS BOOKBrink's Modern Internal Auditing

Today's internal auditor is responsible for creating higher standards of professional conduct and for greater protection against inefficiency, misconduct, illegal activity, and fraud. Now completely revised and updated, Brink's Modern Internal Auditing, Seventh Edition is a comprehensive resource and reference book on the changing world of internal auditing, including new coverage of the role of the auditor and internal control. An invaluable resource for both the new and seasoned internal auditor, the Seventh Edition provides auditors with the body of

Book Brink's Modern Internal Auditing PDF Download/ Read Online


Auditing Ecosystem and Strategic Accounting in the Digital Era

Auditing Ecosystem and Strategic Accounting in the Digital Era
  • Author : Tamer Aksoy,Umit Hacioglu
  • Publisher : Springer Nature
  • Release : 14 June 2021
GET THIS BOOKAuditing Ecosystem and Strategic Accounting in the Digital Era

This book examines current topics and trends in strategic auditing, accounting and finance in digital transformation both from a theoretical and practical perspective. It covers areas such as internal control, corporate governance, enterprise risk management, sustainability and competition. The contributors of this volume emphasize how strategic approaches in this area help companies in achieving targets. The contributions illustrate how by providing good governance, reliable financial reporting, and accountability, businesses can win a competitive advantage. It further discusses how new technological

Book Auditing Ecosystem and Strategic Accounting in the Digital Era PDF Download/ Read Online