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The Social Media Industries

The Social Media Industries
  • Author : Alan B. Albarran
  • Publsiher : Routledge
  • Release : 03 March 2021
  • ISBN : 0415523184
  • Pages : 250 pages
  • Rating : 4/5 from 21 ratings
GET THIS BOOKThe Social Media Industries

Summary:
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.


The Social Media Industries

The Social Media Industries
  • Author : Alan B. Albarran
  • Publisher : Routledge
  • Release : 03 March 2021
GET THIS BOOKThe Social Media Industries

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media


The Social Media Reader

The Social Media Reader
  • Author : Michael Mandiberg
  • Publisher : NYU Press
  • Release : 03 March 2021
GET THIS BOOKThe Social Media Reader

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating


Strategic Social Media

Strategic Social Media
  • Author : L. Meghan Mahoney,Tang Tang
  • Publisher : John Wiley & Sons
  • Release : 31 October 2016
GET THIS BOOKStrategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape,


Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release : 01 September 2020
GET THIS BOOKSocial Media Strategy

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--


Social Media and Sports

Social Media and Sports
  • Author : Galen Clavio
  • Publisher : Human Kinetics Publishers
  • Release : 16 July 2020
GET THIS BOOKSocial Media and Sports

Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.


Social Media Marketing

Social Media Marketing
  • Author : Gerry T. Warner
  • Publisher : E.C. Publishing via PublishDrive
  • Release : 30 March 2018
GET THIS BOOKSocial Media Marketing

Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social


Mastering Business Social Media Marketing in Theory & Practice

Mastering Business Social Media Marketing in Theory & Practice
  • Author : Neil Hoechlin
  • Publisher : JNR via PublishDrive
  • Release : 12 March 2018
GET THIS BOOKMastering Business Social Media Marketing in Theory & Practice

"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you've always wanted to promote


China in the Era of Social Media

China in the Era of Social Media
  • Author : Junhao Hong
  • Publisher : Anonim
  • Release : 22 June 2020
GET THIS BOOKChina in the Era of Social Media

China in the Era of Social Media examines the unique characteristics of Chinese social media and the impact of social media on the country's unprecedented social transformation, political change, ruling communist ideology, and public discourse and public opinions.


Social Media for Lawyers

Social Media for Lawyers
  • Author : Carolyn Elefant,Nicole Black
  • Publisher : American Bar Association
  • Release : 03 March 2021
GET THIS BOOKSocial Media for Lawyers

Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.


Analysis of Social Media and Ubiquitous Data

Analysis of Social Media and Ubiquitous Data
  • Author : Martin Atzmueller,Andreas Hotho,Markus Strohmaier,Alvin Chin
  • Publisher : Springer Science & Business Media
  • Release : 30 August 2011
GET THIS BOOKAnalysis of Social Media and Ubiquitous Data

This book constitutes the joint thoroughly refereed post-proceedings of The Modeling Social Media Workshop, MSM 2010 held in Toronto, Canada in June 2010 and the International Workshop on Mining Ubiquitous and Social Environments, MUSE 2010, held in Barcelona, Spain in September 2010. The eight revised full papers included were carefully reviewed and selected after two rounds of reviewing and revision. The papers address various aspects of the analysis and engineering of socio-computational systems in which social, ubiquitous and computational processes are interdependent and tightly


Social Media

Social Media
  • Author : Hana S. Noor Al-Deen,John Allen Hendricks
  • Publisher : Lexington Books
  • Release : 03 March 2021
GET THIS BOOKSocial Media

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social


Social Media

Social Media
  • Author : K.M Shrivastava
  • Publisher : Sterling Publishers Pvt. Ltd
  • Release : 03 March 2021
GET THIS BOOKSocial Media

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be



Social Media

Social Media
  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release : 19 August 2016
GET THIS BOOKSocial Media

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and


Advertising 2.0

Advertising 2.0
  • Author : Tracy L. Tuten
  • Publisher : Greenwood Publishing Group
  • Release : 03 March 2021
GET THIS BOOKAdvertising 2.0

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.