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The Art of Social Media

The Art of Social Media
  • Author : Guy Kawasaki
  • Publsiher : Penguin
  • Release : 04 December 2014
  • ISBN : 0698197674
  • Pages : 208 pages
  • Rating : 4/5 from 5 ratings
GET THIS BOOKThe Art of Social Media

Summary:
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”


The Art of Social Media

The Art of Social Media
  • Author : Guy Kawasaki,Peg Fitzpatrick
  • Publisher : Penguin
  • Release : 04 December 2014
GET THIS BOOKThe Art of Social Media

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he

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The Art of Social Selling

The Art of Social Selling
  • Author : Shannon Belew
  • Publisher : Amacom Books
  • Release : 27 June 2022
GET THIS BOOKThe Art of Social Selling

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic

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Social Media

Social Media
  • Author : Calvin Kennedy
  • Publisher : Createspace Independent Publishing Platform
  • Release : 21 February 2017
GET THIS BOOKSocial Media

Are you unsure about how to use social media marketing for your business? Do you want to know how to use social media marketing and advertising to boost your sales and bottom line? Then you have discovered the right book. In this book, you are going to learn social media marketing for beginners. You'll discover: -How to set up a strategic social media marketing and advertising plan, as well as why you even need one. -How to use Facebook, Twitter,

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Social Media Isn't Social

Social Media Isn't Social
  • Author : Al Maag
  • Publisher : SparkPress
  • Release : 30 September 2014
GET THIS BOOKSocial Media Isn't Social

With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social shows why online social media cannot replace face-to-face human connection, and reveals the critical real-life social skills you need to succeed today in business and in life.

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The Art Therapist's Guide to Social Media

The Art Therapist's Guide to Social Media
  • Author : Gretchen M. Miller
  • Publisher : Anonim
  • Release : 10 October 2017
GET THIS BOOKThe Art Therapist's Guide to Social Media

The Art Therapist�s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community,

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#BecomeABrand

#BecomeABrand
  • Author : Sorav Jain
  • Publisher : Notion Press
  • Release : 21 October 2019
GET THIS BOOK#BecomeABrand

“If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a

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The Art of Social Excellence

The Art of Social Excellence
  • Author : Henrik Fexeus
  • Publisher : St. Martin's Essentials
  • Release : 03 November 2020
GET THIS BOOKThe Art of Social Excellence

In this follow-up to The Art of Reading Minds, Henrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie. Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.) However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable

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The Art of the Start 2.0

The Art of the Start 2.0
  • Author : Guy Kawasaki
  • Publisher : Penguin
  • Release : 03 March 2015
GET THIS BOOKThe Art of the Start 2.0

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong

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Social Media in the Marketing Context

Social Media in the Marketing Context
  • Author : Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
  • Publisher : Chandos Publishing
  • Release : 30 September 2016
GET THIS BOOKSocial Media in the Marketing Context

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in

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Social Engineering

Social Engineering
  • Author : Christopher Hadnagy
  • Publisher : John Wiley & Sons
  • Release : 29 November 2010
GET THIS BOOKSocial Engineering

The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing

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The Art of People

The Art of People
  • Author : Dave Kerpen
  • Publisher : Currency
  • Release : 15 March 2016
GET THIS BOOKThe Art of People

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In

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Color Your Message

Color Your Message
  • Author : Lisa Caprelli
  • Publisher : CreateSpace
  • Release : 04 December 2014
GET THIS BOOKColor Your Message

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black and white (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital

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The Art of Social Influence

The Art of Social Influence
  • Author : Adam Flores
  • Publisher : Createspace Independent Publishing Platform
  • Release : 21 February 2017
GET THIS BOOKThe Art of Social Influence

In this book, I aim to illustrate the art of leading others through your message and story on social media. Social media has been the great equalizer to those wanting to share their message and gifts with the world. We now have the resources available to bring about great change, impact, and even a great income doing what we love. I believe generating revenue is a major key on this journey as the more resources you have to invest in

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The Art and Science of Social Research    

The Art and Science of Social Research    
  • Author : Deborah Carr,Elizabeth Heger Boyle,Benjamin Cornwell,Shelley Correll,Robert Crosnoe,Jeremy Freese,Mary C Waters
  • Publisher : W. W. Norton & Company
  • Release : 29 September 2017
GET THIS BOOKThe Art and Science of Social Research    

Written by a team of internationally renowned sociologists with experience in both the field and the classroom, The Art and Science of Social Research offers authoritative and balanced coverage of the full range of methods used to study the social world. The authors highlight the challenges of investigating the unpredictable topic of human lives while providing insights into what really happens in the field, the laboratory, and the survey call center.

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Social Media Is Bullshit

Social Media Is Bullshit
  • Author : B. J. Mendelson
  • Publisher : St. Martin's Press
  • Release : 04 September 2012
GET THIS BOOKSocial Media Is Bullshit

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist

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